A counterfeit can copy a label. It can't copy a molecule.

Holoptica builds layered security into the products, packaging and documents brands can't afford to have faked — combining optical holography, synthetic DNA and mobile verification in a single mark.

Holoptica security hologram with a holographic QR code and serial number
holoQR — holographic QR with serial code ● verified

holoQR

A high-security hologram paired with a matched QR code — verified with nothing more than the phone already in your pocket. No proprietary reader, no NFC hardware.

See how holoQR works

microDOT

Thousands of coded, near-invisible dots applied to a vehicle, asset or document — starting with automotive, where one marked component can make a stolen car worthless to resell.

See how AutoDOT works
Authorised customs vendorin 183 countries
U.S. basedwith teams across the UK and Australia
Patented technologybuilt on five distinct verification layers

Counterfeiting isn't a nuisance. It's a supply chain problem.

Fake goods cost more than brand reputation — they cost jobs, tax revenue and, in regulated industries, safety. This is why demand for anti-counterfeit technology keeps growing.

$60B
lost in revenue to counterfeit trade worldwide, every year
5M
jobs lost globally as a direct result of counterfeit trade
4%
of all goods traded worldwide are estimated to be counterfeit

Scan once. Know for certain.

holoQR pairs a high-security hologram with a matched QR code — one that's holographic in itself, not printed on top, making it virtually impossible to emulate. Verified in seconds with any smartphone camera; no proprietary reader and no NFC hardware to distribute or maintain.

Holographic image

A custom, high-security hologram that's instantly recognisable and hard to convincingly reproduce.

Matched QR code

Generated as part of the hologram itself, not printed or laminated on afterwards — copying one without the other is impossible.

Scan with any phone

No app install and no special hardware — any smartphone camera reads the code.

Enter the PIN

A short printed PIN confirms the scan came from the genuine item, not a photographed copy.

VTN / holoTRUE lookup — verified

Our verification software confirms authenticity instantly and logs the check for track & trace.

microDOT — marking what moves

Holography and DNA smartMARK protect what's printed and packaged. microDOT extends the same coded-marking principle to physical assets — starting with automotive, then extending to brand protection and government documents — so anything that moves or matters can carry its own permanent, traceable identity.

$8B+
lost to vehicle theft in the US every year, according to NHTSA estimates
50–75%+
reduction in theft risk reported for microdot-marked vehicles across independent industry studies
Coded microdots used to mark vehicle components

Automotive

Vehicle and fleet marking — our founding microDOT application. Thousands of coded dots applied across a car's critical components mean a stolen vehicle can always be traced back to its rightful owner, with marked-vehicle recovery rates reported as high as 80–90%.

Visit AutoDOT ↗
Holoptica security hologram used for brand protection

Brand Protection

The same coded-dot technology marks packaging and product components, adding another line of defence alongside holography and DNA smartMARK — recoverable and provable even after a package is opened or damaged.

Passport and currency

Government Document Authentication

Microdot-level marking embedded into passports, currency-grade stock and official documents gives forensic examiners another way to verify authenticity beyond the visible security features.

Our technologies

Each technology can stand alone or combine with the others, depending on the product, the packaging, and how much protection the risk justifies.

Who we work with

Brand owners Packaging companies Printers Compliance teams Intellectual property advisors Government agencies
183

countries where Holoptica is an authorised vendor to customs

We work directly with governments and commerce, designing processes with each client that are cost-efficient and support both compliance and intellectual property management.

The perceived cost of anti-counterfeit protection often challenges a budget at first glance — but amortised across a production run, it's negligible next to the revenue it protects.

Let's talk

We can run a consultancy service to assess your requirements from scratch, or work directly from a brief based on a Scope of Works you provide.

Start a conversation
US contact +61 420 433 946 · george@holoptica.com
AUS contact +61 1300 664 202 · ron@holoptica.com
UK contact +44 (0)7415 250006 · david@holoptica.com