OVD Technologies

Holoptica is the only hologram manufacturer capable of producing several unique OVD technologies — from bespoke hot-stamped foils to two patented features found nowhere else in the industry.

About

An OVD — an Optically Variable Device — is a security feature that changes appearance depending on the angle it's viewed from: the classic hologram effect. It's the first thing a customs officer, retailer or customer checks, because it needs no tools, no app and no training to recognise.

Where a printed hologram can be photographed and reprinted, a genuine OVD can't — the optical structure itself carries the security, not the ink sitting on top of it. Holoptica designs and originates every OVD in-house, which is what lets us build features competitors can't reproduce, like the two patented technologies below.

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Holoptica is one of only a handful of manufacturers globally capable of full OVD origination in-house
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patented OVD features unique to Holoptica: holoCOMPASS and holoQR

Features

Every OVD starts as a bespoke design — built for a specific brand, document or licence, not pulled from a stock catalogue.

Hot Stamping Foils

Applied directly to packaging, labels and documents by hot stamp or cold transfer, in a wide range of formats and finishes.

Registered & Wallpaper Designs

Fully bespoke design options, including e-beam origination — from a single registered emblem to a continuous guilloche wallpaper pattern.

De-Metallised Options

Sections of the foil can be selectively de-metallised for a partially transparent effect, adding a further layer of security and a distinct look.

The feature library

Fifty ways to prove it's real

Every OVD Holoptica produces is built from a catalogued library of proprietary effects, grouped by how much effort is needed to check them — chosen and combined to match how much security a document or product actually needs.

OVERT — CHECK WITH YOUR EYES

Visible to anyone

No tools needed — designed to be checked by a shopper, retailer or customs officer at a glance.

Animated Flying Bird
Tilt the hologram and a bird's wings appear to move.
3-Channel
Three different texts or images visible from three different angles.
True 3D
A real three-dimensional image, complete with contours and depth.
3D Mirror
A fool-proof, high-security feature offered only by Holoptica, using light-ray depth.
COVERT — CHECK WITH A SIMPLE TOOL

Hidden from plain sight

Confirmed with a low-cost decoder, laser reader or magnifier — still no lab required.

CLR (Covert Laser Readable)
Hidden text revealed only when exposed to laser light.
Photo with CLR
A visible overt photo combined with a covert, laser-only text.
Raster Effect
A hidden image visible only through a proprietary Raster Decoder film.
Point CLR
Four different characters revealed at four different rotations with a CLR reader.
FORENSIC — CHECK UNDER A MICROSCOPE

Virtually undetectable

Requires specialised equipment to observe — built for the cases that end up in court, not at the counter.

Micro Text & Micro Switch
Text invisible to the naked eye, revealed only under a magnifying glass — with a second, switching text at a different angle.
Nano Text / Image
Elements as small as 15–50 microns, visible only through a high-powered microscope at 200x.

Two effects from this library have grown into patented technologies in their own right, each with a dedicated page: holoQR and holoCOMPASS.

Examples

OVD technologies in the field

A small selection of real Holoptica OVD work, from raw foil to a licensed product application.

Hot stamping foil strip with repeated emblem

Hot Stamping Foil

A repeated custom emblem, hot-stamped in a continuous foil strip ready for application.

Registered hologram with national emblem on a guilloche wallpaper background

Registered Design

A bespoke national emblem registered precisely against a continuous guilloche wallpaper pattern.

De-metallised hologram production sequence

De-Metallised Foil

The de-metallisation process in production, creating selectively transparent security zones.

holoCOMPASS feature paired with a holographic QR code

holoCOMPASS

The fixed compass needle sits alongside a holographic QR panel on the same device.

holoQR licensed product hologram for the Rugby World Cup 2015

holoQR — Licensed Product

An official Rugby World Cup 2015 licensed-product hologram, holoQR panel included.

Ready to talk about an OVD for your product?

We'll assess your requirements or work from a brief based on a Scope of Works you provide.

Talk to us