holoQR

The only fully holographic QR code — internationally patented, verified with the phone already in your pocket, and impossible to reproduce by photographing and reprinting.

INTERNATIONALLY PATENTED
About

An ordinary QR code is just ink printed on a surface — photograph it, and you have a perfect, working copy. holoQR is different: the code itself is holographic, generated as an integral part of the hologram's optical structure rather than printed or laminated on afterwards. There is no ink to photograph and no surface print to reproduce.

It's designed to authenticate, verify, and track and trace documents and goods, and represents the next generation of holographic protection — driven by mobile app and, optionally, blockchain technology for an additional, tamper-evident verification record.

holoQR hologram with the brand logo built into the QR code

holoQR with the brand's own logo built into the code — the QR pattern is part of the optical structure itself, not printed on top.

Features

Fully holographic

Not printed or laminated by any traditional means — the QR pattern is an integral part of the hologram design, making it virtually impossible to emulate.

Verified with any smartphone

No proprietary reader or specialised hardware — any camera phone can scan it, paired with our VTN verification software.

Mobile app & blockchain-driven

The next generation of holographic protection, with an optional blockchain-backed record for an additional, tamper-evident layer.

Verification

Paired with VTN

holoQR is designed to work hand-in-hand with Holoptica's own verification software.

VTN mobile app scanning a holoQR code
SOFTWARE

VTN verification platform

Scan a holoQR mark with a smartphone, enter the unique PIN printed on the label, and the document's record is displayed instantly — in as much, or as little, detail as the authorities require. A bespoke version of VTN is already adopted by the World Customs Organization.

See all verification platforms
Examples

holoQR in the field

Genuine holoQR hologram detail

Genuine Component Marking

A holoQR mark on an original spare part, combining a gear icon with a scannable holographic QR panel.

holoQR licensed product hologram for the Rugby World Cup 2015

Licensed Product Authentication

An official Rugby World Cup 2015 licensed-product hologram with an integrated holoQR panel.

Security layers

More than a QR code

holoQR sits on top of a full-strength security hologram, so every mark carries several independent layers of protection.

High-end origination

E-beam origination with up to 15 overt and covert holographic security features.

Covert Layer Reading

A hidden holographic feature, checked with a pocket-size reader similar to a laser pen.

holoRIZE

Holoptica's proprietary covert feature, verifiable only with a dedicated 30 × 30 mm reading device.

Tamper evidence

A custom tamper-evident construction, so the hologram cannot be removed and re-used.

Optionally, a covert synthetic DNA mark can be applied to the hologram surface — unique to each customer, adding forensic proof on top of the optical features.

Ready-to-use designs

A holoQR for every market

Pre-designed, market-specific holograms are available for generic use, or Holoptica can design a custom label around your brand.

Authentic Wine holoQR rosette label

Wine & Spirits

A rosette-style label with the holographic QR at its centre.

Pharmaceuticals holoQR label

Pharmaceuticals

Bold, hard-to-imitate artwork for regulated, safety-critical products.

Electronics holoQR label

Electronics

Circuit-board styling that suits components and consumer devices.

Sports merchandise holoQR label

Sports Merchandise

Licensed-product labels that fans and retailers can check in seconds.

Implementation

Ready-to-use or custom

Choose a pre-designed holoQR that suits your market, or have Holoptica design the hologram and label around your brand. Either way:

  • Use Holoptica's serial codes, or have your own codes lasered or overprinted on the hologram.
  • Codes are assigned to products, documents or services and loaded to the verification platform, which can carry your own branding.
  • Scanning the holoQR opens your branded page. The hologram is only verified when the code printed on it is entered correctly.
  • Unauthorised codes are flagged and reported for follow-up.
  • Or use your own on-line or off-line system or app to register and verify the mark.
In the app

What a scan can show

The track-and-trace app is fully customisable to the brand, and can display:

  • Product photo and details
  • Brand and manufacturer information
  • Distributor details
  • Manufacturing and expiry dates
  • Certification details
  • Links to the manufacturer or distributor, promotions, discounts and competitions
Applications

Where holoQR is used

With a footprint from just 7 × 7 mm, holoQR can be applied as a label, by hot stamping, or built into a larger hologram design.

  • Security documents, as a holographic label or hot-stamped foil
  • Partially demetallised HRI overlays for ID, plastic and polycarbonate cards
  • Products, packaging, outer boxes and pallets
  • Person and border control, and document verification
  • Brand protection and product verification
  • Asset and stock control, with real-time track & trace
  • Vehicle registration and toll permits
  • Liquor, cigarette and other tax stamps and labels

Ready to talk about holoQR for your product?

We'll assess your requirements or work from a brief based on a Scope of Works you provide.

Talk to us