Harnessing the power of the genetic code to solve the growing worldwide problems of counterfeiting, forgery and product diversion — unique DNA gene segments, combined with exclusive optical indicators.
DNA smartMARK is built from two components working together: a secret DNA code selected from trillions of possible sequences, and an optical indicator that most counterfeiters have never encountered. The optical layer gives everyday, instant verification; the DNA layer gives ultimate, laboratory-grade proof if a case ever reaches a court.
The DNA Matrix is inexpensive to incorporate into conventional inks, dyes, paints and resins, so it can be applied during standard printing or manufacturing — as a sticker, a swing tag, or directly onto the product or packaging itself.
Every additional base pair multiplies the number of possible codes — Holoptica's standard codes use more than 100 base pairs, far beyond the 25 shown here.
The DNA component is well established with courts as "proof positive" — for the conviction of counterfeiters, or in defence of a brand's own integrity.
A handheld scanner gives an immediate visual or electronic read of the mark, with the full DNA record available if a deeper check is ever needed.
Distribution of the DNA Matrix is fully controlled, tracked and audited to prevent over-runs — and the mark itself is designed to outlive whatever it's applied to.
The DNA Matrix is designed to slot into processes brands and printers already use — not to require new equipment.
DNA smartMARK has been used and proven on more than 100 million products — across categories that have nothing in common except the need to prove they're genuine.
We'll assess your requirements or work from a brief based on a Scope of Works you provide.
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