holoMAX

One app that brings verification, authentication and track & trace together in a single scan — for brand owners, authorities and customers alike.

PATENT PENDING MOBILE APP
Holoptica security hologram with a holographic QR code and serial number, ready to be scanned with holoMAX
Scan the mark — holoMAX does the rest
About

A hologram, a DNA mark or a coded document is only as useful as the tool that reads it. holoMAX is Holoptica's consumer-facing app: point a smartphone at a protected item and the app confirms whether it is genuine, shows the information the brand owner wants to share, and logs the check for track & trace.

Because the app is customisable, it can carry a brand's own look and content — turning every verification into a direct, trusted conversation with the customer.

7 functions
Verify, Authenticate, Inform, Validate, Engage, Track & Trace and Protect — from one app
Any smartphone
no proprietary reader needed for the everyday scan
Demo

holoMAX in action

Click the screen to watch a short demonstration of the holoMAX app verifying a protected item.

Or open the video in a new tab

Functions

What holoMAX does

Everything a scan can do, in one place.

Verify

Scan the security mark with the phone's camera and get an answer in seconds.

Authenticate

Confirm the item is a genuine original, not a copy of the mark.

Inform

Show product details, brand and manufacturer information, distributor details, dates and certification.

Validate

Check the code or PIN printed on the item against the brand owner's records.

Engage

Link customers to the brand's website, promotions, discounts and competitions.

Track & Trace

Follow items from factory to end user, with each check logged.

Protect

Unauthorised or repeated codes are flagged so the brand owner can follow them up.

Branded & customisable

The app and its content can be tailored to each brand owner's preferences.

Who uses it

One app, three audiences

  • Customers — check a product before buying, and learn more about it.
  • Brand owners — see where and when items are checked, and engage directly with buyers.
  • Authorities — verify documents and goods quickly, without specialist equipment.
Part of the system

Works with Holoptica's marks and tools

holoMAX is designed to sit alongside Holoptica's security marks, such as holoQR, and the other platforms described on the Authentication & Verification page — VTN, holoTRUE and the DNA Reader.

Ready to talk about holoMAX for your product?

We'll assess your requirements or work from a brief based on a Scope of Works you provide.

Talk to us